Case Studies

Discovery Networks saw a 6x increase in Youtube video views in 12 months after using Mintrics to measure the performance of their content.


The Challenge

Increase viewership and subscriber base on their Youtube properties as well as determine which content to further invest in and which content to discontinue.

Discovery Communications is...

Discovery Networks (owned by Discovery Communications) is the biggest media company in the world owning over 19 TV Channels in the US alone including TLC, Discovery Channel and more recently Food Network.

Mintrics was used to

Measure the performance of content. Benchmark against other top performing content in the industry. Also Mintrics Meter score helped determine if content would continue to be produced or not

Key Results

  • 6x Increase in Viewership
  • 60% Increase in Engagement

Udacity saw an unprecedented 12x uptick in users right after using Mintrics to measure the performance of their content.


Udacity is...

The largest online education platform in the world generating revenues of over $90M in 2018

The Challenge

Launch several new markets at once, acquire new users and make sure they register for and complete the course

Mintrics was used to

Measure the performance of course video content. Review when students (viewers) were dropping off. Benchmark performance of marketing based video material in terms of facilitating acquisition of new users.

Key Results

  • 20x Increase in Viewership (regionally)
  • 120% Increase in Engagement (regionally)